The invention of the airplane changed the world forever. Over time, air travel and the aviation industry has progressed drastically and altered the way we see the world, live, conduct business and beyond. It has changed the way we look at distance, travel and you can fly from London to New York City in just seven and a half hours.
The airline industry is a severely competitive market. There are different types of airlines that include international, national, regional and cargo making aviation an industry that was worth over $700 billion in 2014. Travel for both business and pleasure has grown impressively worldwide, not only helping the aviation industry but tourism all over the world, making aircrafts, airlines and consumption within the industry crucial to our economy.
Innovations in technology have certainly increased consumers’ expectations when it comes to just about everything, and that does not stop within the aviation industry. Improvements must be constantly made to help maintain the highest standards from competitors and innovative ideas are welcome to become a niche in the market.
Airplane models, specific facilities and customer service are just a few key components when defining a brand within the aviation industry. So much so that it really has become heavily reliant on customer relationships with schemes including rewards/air-miles being introduced, very popular within certain businesses due to the amount of travel needed.
It is also very important that the aviation industry view planet Earth as an actual market. It’s important that we are taking in popular destinations, so they can decide the amount of outgoing flights and trafficking to with ample of opportunity to fly to more diverse locations, so that it can evolve with the habits of consumers.